Twitter ads to appear in Google's real time search
The innovation, which launched in the US this month, is likely to be replicated in the UK when Twitter launches its advertising platform here next year.
Promoted Tweets allow brands to pay to insert ads in Twitter search results. Similar to Google's AdWords, the tweets appear at the top of search pages with a "promoted" label.
Tweets already show in Google searches. Now, however, Promoted Tweets will start to appear in Google's real-time Updates search service in the US, where ads from brands such as Starbucks, AT&T and Verizon currently appear in a shaded box labelled "Ads by Twitter".
A spokeswoman for Google said: "Twitter is pioneering advertising against short-form content, so it was a natural starting place for us." She said Google is open to exploring other advertising models and systems.
It is understood that Google and Twitter will share the revenue generated from Promoted Tweets on the former's network.
Google has started to display Twitter's Promoted Tweets in its real-time search - the first time Google has featured ads from another network in its listings.
The news comes as Twitter starts to come under pressure to generate revenues.
Twitter unveiled plans to start generating revenue about six months ago. There are approx 30 or so advertisers in the US that have signed up to create Promoted Tweets that appear in Twitter searches.
In November 2010, Twitter confirmed it will be "experimenting" with placing real time ads.
Twitter is in talks with several companies in the UK including Sky, Sony and Vodafone and a few others to become their first customers on the ad platform when it launches in the UK early next year. There is no announcement relating to Ireland but I'm sure that will soon follow.
Google Q3 results
- Revenue $7.3bn
- Google-owned sites revenue $4.8bn
- Partner sites through AdSense $2.2bn
Predicted end-of-year results
- Display advertising $2.5bn
- Mobile revenues $1bn